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Birla Gold and Precious Metals Limited


About Us

Cherish Gold, formerly known as, is an online initiative by Birla Gold and Precious Metals Limited has been one of the trending stores for online jewellery purchase. Birla Gold & Precious Metals Ltd. is wholly owned subsidiary of KSS Limited. Birla Gold and Precious Metal Limited (BGPML), is in the business of among the different styles and ways of investment in Gold such as holding physical gold in the forms of Gold Coins, Gold Bars, Jewellery, etc.

KSS Limited (formerly known as K Sera Sera Limited.) was incorporated in September1995, is headquartered in Mumbai and is a publicly listed company, currently listed on the BSE, NSE and the Luxembourg Stock Exchange. As a major player in Indian cinema, KSS Ltd. has produced and distributed over 100 films and produced over a dozen movies, including some box-office blockbusters. KSS Ltd. is headed by a team of professionals and technocrats, whose collective experience forms the heart of this organization. KSS Ltd., as it is commonly known, focuses on the entertainment film business; with three business entities focusing on digital cinema rollout, the building of miniplex cinema screens, and alternative content programming in cinema theatres, respectively.

With a network of excellent jewellery vendors, we offer the largest collection of Gemstone & Diamond jewellery in the country. Cherish Gold is promoted by professionals who know the diamond jewellery business of the E-Commerce industry in India. Like all E-Commerce businesses, we derive strength from having low overheads and low inventory costs. We have a dedicated call centre to help customers and are always ready to serve with the best of facilities to its customers. Cherish Gold has now finally come up with a new mobile application. This would help you shop from anywhere, any time.